Memeland is a Web3 venture studio created by Web2 mainstay 9GAG, the Hong Kong-based meme-centric entertainment website that launched in 2008. Having built up a following of more than 200 million across its various social media platforms since then, 9GAG was well-positioned to bridge into the Web3 space when it announced Memeland in April 2022.
9GAG CEO Ray Chan and team started Memeland as the social platform’s Web3 business wing, which has the self-stated goal of underpromising and overdelivering, according to the studio’s official website.
“The core mission for Memeland is to create a creator economy on Web3,” explained Chan in a September 2022 podcast episode with The Nifty. “We [are trying] to build social media on Web3, but in the sense that, hey, can the creators have ownership of what they create?”
