Estimated earnings 21 mill USD
BoredBunnyNFT was a Non-Fungible Token (NFT) project that was announced in early December of an undisclosed year. It was promoted through celebrity and influencer marketing, with well-known figures such as Floyd Mayweather, David Dobrik, DJ Khaled, French Montana, Jake Paul, and Chantel Jeffries being paid to promote the project. The project gained traction due to its use of celebrity endorsements, and it sold out within an hour of its release.
Project had a supply of 4,999 NFTs and a mint price of 0.4 ETH. The roadmap for the project included the release of merchandise, in-person events, breeding of multiple NFTs, and a private metaverse. Additionally, the project promised the benefit of "2x, 5x, or maybe even 10x the value of your investment within a few days." It wasn't until the team released the third collection, "Bored Mutant Bunny" that investors realized the project was a scam, and it failed to sell.
"Some of the promises the founders of the Bored Bunny NFT collection included the ability to breed multiple NFTs, merchandise, entrance to IRL events and much more. Unsurprisingly, it sold out incredibly fast. People grew concerned with accusations of rigged metadata, an unresponsive team, and funds funnelled into exchanges. Eventually, the Bored Bunny NFT project founders decided to hand the reigns over to a Discord mod, but there was no sign of the $21 million raised by the team." nftevening.com